The history of the legendary "Echt Kölnisch Wasser" is firmly linked to the city of Cologne and the 4711 advertising structures that can be seen all around the city have also become an established institution. Not only the large 4711 logo in the concourse of Cologne's main railway station, but also a new 4711 sign on the front facade of what is known as the “Blau-Gold Haus” right next to Cologne cathedral's forecourt, will welcome the numerous visitors to the city in future. A large neon sign of the traditional Cologne brand has been hanging at the entrance of the highly frequented Hohe Straße for a short time.

If you're ever in Cologne, just stop by and take a look. The impressive façade and newly installed, illuminated 4711 logo are now shown off to absolute perfection at dusk.